On March 25th, AdMob released it’s report for February 2010 covering it’s mobile metrics and ads served to mobile devices. Cleary, Android was a big winner last year. “Android was the fastest growing operating system in the AdMob network year-over-year. Android’s share of smartphone requests increased from 2% in February 2009 to 24% in February 2010. The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ.” The heavily marketed Motorola Droid, available on the largest US network, is also a big winner. It has been available for four months now and has already pushed past the HTC Dream (T-Mobile G1) which has had a full 12 month lead on it. Overall though, Android is picking up pace and looks to be performing well. With a whole collection of new ‘Droids waiting for a Spring/Summer release, things are looking good. ARS put together a little Mobile OS Traffic Share chart for the Us over the last 12 months. Before May 2009, when iPhone had a 70% share, there was but a single Android phone in the market, the G1, on the smallest of the top 4 US service providers.
Since that time, a number of new devices have been introduced on other carriers and the growth chart shows it. The ARS chart shows that, probably at this point, late March 2010, Android OS should have overtaken the iPhone OS, just based on the trends, so it will be interesting to see what happens in the next few months. But, it’s not just the US that’s seeing an Android growth. Worldwide share of Android is also growing.
Worldwide, the iPhone seems to be stuck at 50%, which clearly isn’t it’s peak. While it’s hard to tell how much of the iPhone OS share Android has taken, at least during the last three months of the report, it’s clear Android is growing, while the remaining OS shares are shrinking. Go Team.
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